Just Dance fans, brace yourselves for some disappointing news! Ubisoft, the gaming giant, has decided to increase the subscription price of Just Dance+, leaving fans with mixed feelings.
In a surprising turn of events, this announcement comes shortly after Ubisoft's strategic shift, which involved canceling and delaying several games and reorganizing their development teams. But here's where it gets controversial—the price hike is justified by the evolving licensing agreements for songs, which are essential to the game's appeal.
According to Ubisoft, the Just Dance team has been evaluating the service's evolution and seeking ways to maintain its long-term sustainability. They stated, "Just Dance+ is heavily music-centric, and the licensing agreements for each song are subject to change over time. These agreements directly impact our ability to retain, renew, or expand the song catalog." As a result, they've decided to adjust the pricing structure.
The new pricing will take effect in April, with a significant increase across all subscription plans: the 1-month subscription jumps by 33%, the 3-month subscription by 26%, and the 12-month subscription by 20%. This change comes alongside the addition of songs from Just Dance 2023 and 2024 editions, with new maps and camera controller support also on the horizon.
Previously, the pricing of Just Dance+ had already been a point of contention for some players, who argued that purchasing special editions of the game was a more sensible option. With this price increase, that argument gains even more traction.
Ubisoft's latest update also revealed that the Just Dance team will be part of "Creative House 5", dedicated to casual and family-friendly games. This house will oversee titles like Idle Miner Tycoon, Ketchapp, Hungry Shark, Invincible: Guarding the Globe, and Uno, in addition to Just Dance.
So, what's your take on this price adjustment? Is it a necessary evil to support the game's longevity, or a step too far? Share your thoughts in the comments and let's discuss the future of this beloved dance franchise!
